How understanding your core identity drives innovation, not limits it.
Stop chasing what's hot. Start leveraging what's yours.
And started creating experiences that sell themselves
Why 40% of Footwear Products Fail (And How to Fix It).
What most brands forget about footwear
Why 90% of Design Happens in Meetings, Not Software
Footwear is more than sketches
What separates a junior designer from a senior designer.
Your comfort zone is where innovation goes to die.
The US rewards businesses, not entrepreneurs
Here’s the real impact of your design requests.