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obsessing over trends is killing your brand
Apr 14, 2025

obsessing over trends is killing your brand

Stop chasing what's hot. Start leveraging what's yours.

Erin Bornstein
Erin Bornstein
The Day I Stopped Designing Shoes
Apr 07, 2025

The Day I Stopped Designing Shoes

And started creating experiences that sell themselves

Erin Bornstein
Erin Bornstein
[Special Edition] Stride USA 2025 Insider Report
Apr 02, 2025

[Special Edition] Stride USA 2025 Insider Report

Why 40% of Footwear Products Fail (And How to Fix It).

Erin Bornstein
Erin Bornstein
How 1 shoe got $550,000 in additional sales in 1 season
Mar 31, 2025

How 1 shoe got $550,000 in additional sales in 1 season

What most brands forget about footwear

Erin Bornstein
Erin Bornstein
Design is 90% Meetings
Mar 24, 2025

Design is 90% Meetings

Why 90% of Design Happens in Meetings, Not Software

Erin Bornstein
Erin Bornstein
Why boring shoes keep the lights on
Mar 17, 2025

Why boring shoes keep the lights on

What most brands forget about footwear

Erin Bornstein
Erin Bornstein
Why Your Best Designs Might Never Make It to Market
Mar 10, 2025

Why Your Best Designs Might Never Make It to Market

Footwear is more than sketches

Erin Bornstein
Erin Bornstein
stop asking for permission to lead
Mar 03, 2025

stop asking for permission to lead

What separates a junior designer from a senior designer.

Erin Bornstein
Erin Bornstein
The fear of being wrong is killing your best ideas
Feb 24, 2025

The fear of being wrong is killing your best ideas

Your comfort zone is where innovation goes to die.

Erin Bornstein
Erin Bornstein
Why ideas die at the “entrepreneur” stage
Feb 17, 2025

Why ideas die at the “entrepreneur” stage

The US rewards businesses, not entrepreneurs

Erin Bornstein
Erin Bornstein
it takes 5 countries to make 1 pair of shoes
Feb 10, 2025

it takes 5 countries to make 1 pair of shoes

Here’s the real impact of your design requests.

Erin Bornstein
Erin Bornstein
your work won’t speak for itself
Feb 03, 2025

your work won’t speak for itself

how to (actually) get attention for your designs.

Erin Bornstein
Erin Bornstein
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Elevate your Footwear Game

Creative Caffeine by Erin Bornstein

Elevate your Footwear Game

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